Comunicação Digital Mili

Com um portfólio de mais 15 produtos em suas diversas linhas, a Mili é uma indústria de nível internacional de marca pouco reconhecida no país. Líder na categoria papel higiênico, a empresa precisava de uma estratégia digital que reforçasse sua marca, ao mesmo tempo que mostrava a variedade segmentos em que atua – de guardanapos a fraldas infantis, de absorventes femininos a tapetes higiênicos para pets.

A estratégia criada envolveu a reformulação do website institucional, e a estruturação de um portal de produtos no qual cada produto tem sua imagem específica, mas todos estrategicamente posicionados sob o guarda-chuva da marca principal.

Planejamento, Arquitetura de Informação, Direção de Criação.

Outros envolvidos no projeto:

  • Arquitetura de Informação: Daniela Andres.
  • Direção de Arte: Ricardo Tramontini, Waldemar Segundo, Larissa Parisotto, Wanner.
  • Produção e Programação: 01 Tecnologia.
  • Gerência de Projeto: Daniela Andres.
  • Atendimento: Francielle Martinichen, Karina Locatelli.
  • Aprovação: Cinthia Micheletto.

 

Esta entrada foi publicada em Clientes, Mili, Portfólio, Websites e marcada com a tag , , . Adicione o link permanenteaos seus favoritos.

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