Member Get Member – UTP

A Universidade Tuiuti do Paraná precisava aumentar a eficácia do seu programa Member Get Member, incentivando os alunos da instituição a trazerem novos alunos – fossem vestibulandos ingressando na universidade ou alunos de outras instituições de ensino com possibilidade de tranferir seu curso.

A estratégia adotada foi de marketing de rede e incentivo, com diversos momentos de contato com os alunos relembrando sempre a possibilidade de trazer novos colegas – e ainda ser remunerado por isso.

Concepção, Arquitetura de Informação, Direção de Criação.

Outros envolvidos no projeto:

  • Direção de Arte: Ricardo Tramontini.
  • Redação: Jean Suzuki.
  • Produção e Programação: 01 Tecnologia.
  • Gerência de Projeto: Daniela Andres.
  • Atendimento: Rubia Cabral.
  • Aprovação: Afrânio Gonçalves, Juliana Cavalher.

 

Esta entrada foi publicada em Clientes, Hotsites, Portfólio, UTP - Tuiuti e marcada com a tag , , . Adicione o link permanenteaos seus favoritos.

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